Secure Socket Layer (SSL) Certificates for Businesses in Canada, India, US, and the UK
Any merchant who does business online knows how critical data security is to customer acquisition and retention. If a customer does not feel confident that their information will be secure, they will not hesitate to take their business elsewhere. Simply telling them that their information is safe isn’t enough. Merchants must be prepared to prove to customers that their information is secure and one of the best ways to do that is by implementing an SSL certificate.
There are many different types of SSL certificates – single site, multi-site, varying degrees of encryption – but they all do essentially the same thing. They encrypt customer data as it travels from the merchant’s website to the payment gateway where the order is processed.
Why Do I Need an SSL Certificate?
There are several reasons why an online merchant needs an SSL certificate:
Helps fulfill PCI compliance
PCI DSS (Payment Card Industry Data Security Standard) is a set of security protocols that every business that accepts credit cards has to comply with. Ensuring the security of customer data as it is transmitted from the merchant’s website to the payment gateway for processing is one of those protocols. An SSL certificate fulfills that requirement by encrypting customer data – including address and credit card information – while it is in transit.
Builds consumer trust
Today’s consumers are savvier than ever before – they like the convenience of being able to order goods and services online and they expect their personal information to remain secure while they do so. When the customer sees the green padlock icon along with the https protocol identifier and SSL provider trust seal, these are all indicators that reassure them that it is safe to place an order on that website.
Increase sales conversions
When a merchant’s website is secured with a PCI compliant SSL certificate, customers can feel confident about placing their order. Without that security, the ordering process is simply too risky, leading to customers abandoning the ordering process to look for more secure alternatives.
Improves Google rankings
It’s true. Google has been making a lot of noise about internet security in recent years and in 2014 they announced that SSL would be added as a ranking factor. While it is still a relatively minor ranking factor, all other things being equal, a website that incorporates SSL will rank higher than one that does not.
High Risk Pay Solution Can Help You Secure Your Customers’ Data
Our merchant services specialists will work with you to help you provide the highest level of online security for your customers. For more information about SSL certificates, give us a call at 855-736-6460 or click here to request information online.